Google Adwords is undoubtedly a leader in its field. Not only large enterprises use it to drive traffic to their
websites, but many small local businesses are taking advantage of it. Despite Google Adwords being the
greatest PPC network out there, you might still wonder whether to invest in it is worth it or not.
The simple answer to the question is that it is worth it.
Anyway, none we'll be convinced without relevant facts, right? Let's dig deeper into what AdWords is and
what benefits it might bring to you, so you'll see for yourself if Adwords is worth your investment.
You'll have quick results with Adwords
Arguably the best thing about advertising on Google Adwords is that you can see results as soon as your
campaign gets approved. Generally, within a matter of minutes, you'll notice increased traffic. You just
have to choose the keyword you want to target for and set a maximum bid. Yes, it is as simple as it
Seeing an investment giving results pretty much instantly is fulfilling and I bet you'll start asking yourself
why you didn't start before.
Google Ads doesn't bind you to sign contracts, meaning no money tied up in your campaign. Costs can
be easily and freely adjusted at any time. This great feature allows you to test AdWords out for a while at
a little cost before deciding whether it is for you or not. Even if you work with an expert Google Ads
Agency, you will find that the setup cost is fairly low and the management fee is reasonably priced.
You can Explore the Unlimited Potential AdWords Offers You
Google AdWords is a great tool to set up a scalable marketing strategy for your business. By selecting
out of millions of keywords, your potential target audience is pretty much unlimited. Depending on your
objectives, you'll have the opportunity to add new keywords to increase traffic to your web page.
A profitable campaign, allows you to start increasing your spending to generate more clicks. Keywords
are ranked based on bidding, meaning that by paying more per click you automatically raise your position
in the ranking. The higher up in the ranking, the more traffic you'll get. Pretty cool, no?
You Should Take Advantage of the AdWords Analytics
The analytics and charts built into AdWords software are amazing when you want to keep track of your
campaigns and adapt them according to the preferences of your audience. Analytics facilitate decision-
making and allow you to have a great overview of your ads' performance. For example, you'll be able to
easily spot the keywords with the highest conversion so that you can increase your spending on those
keywords. Again, this tool is great to see if Google AdWords is for you or not.
You can Cancel your Campaigns at Any Time
AdWords Analytics you'll not only see if your campaign is successful but it will allow you to quickly notice
when your campaign is not profitable. Ad\Words allows you to stop your campaign at any time, contrary to
other marketing techniques like SEO or print marketing which require a commitment lasting at least
With AdWords, you can decide to freeze your campaigns and enable them later, giving you great
flexibility especially in controlling your finances. The absence of fixed terms means no waste of money: if
you don't see results, you can simply cancel your campaign.
Stay Ahead of Your Competitors
In every industry, you'll have to fight fierce competitors. Google AdWords is a great tool to outperform
them quickly and at a fair price. For example, by focusing on the right keyword, you can easily rank above
a competitor who's investing in SEO to get to the first position on Google. You can also outbid
competitors ranking above you and who are already investing in PPC, by simply bid more on the
keyword. This is precisely one of the main reasons Google Ads Agencies NZ these days recommend
clients to approach digital marketing on Google with a holistic SEO+PPC strategy, instead of just focusing
on one or the other.
Should I Invest in Google AdWords in 2019?
Google Adwords is a great tool that allows businesses of any size to increase their reach and their
potential customers without having to invest huge amounts of money. It allows flexibility in the campaigns
since bids can be started, adjusted and canceled at any time. with results coming within minutes, its
popularity shouldn't come as a surprise.
However, there's one downside to mention. The success of Google AdWords depends on genuine clicks
from real customers. But today in PPC, many clicks are fraudulent and not all customers who click have
the intention of buying your product or service. In the long run, this will greatly increase your average cost
There's good news. You can protect your business and your campaign with various PPC tools that protect
them from fraudulent clicks and malicious activities.
We do think that all in all Google AdWords is more than worth to invest in, especially when you work with
a professional and experienced Google Ads Agency, and we want you to fully take advantage of the
huge potential that it will bring you!